Our partner, Bolster AI has released findings showing that online fraud and phishing are evolving from isolated brand impersonations into fully engineered systems designed to guide victims across multiple trusted digital channels. According to the report, attackers are increasingly leveraging search results, paid advertising, business workflows, and online marketplaces to create end-to-end fraud lifecycles that closely resemble legitimate user journeys.
The research highlights how advances in automation and AI have enabled attackers to rapidly deploy and scale repeatable fraud operations, often targeting moments of high trust such as account logins, document approvals, and purchase flows. Bolster AI notes that defending against these campaigns requires earlier visibility into how fraud infrastructure is built and distributed, rather than focusing solely on individual messages at the final stage of an attack.