As AI-driven personalization scales, consumer trust is moving in the opposite direction.
New data highlighted by Relyance AI shows that a majority of consumers now view loss of control over their data as a serious risk, with many suspecting their information is being used for AI training without clear consent.
This growing distrust is beginning to shape behavior. Consumers are limiting data sharing, avoiding AI-powered features, and placing greater value on transparency over price.
The shift signals a broader challenge for organizations: as AI adoption accelerates, trust, governance, and data visibility are becoming critical to maintaining user engagement and long-term value.